Architectural Digest

Architectural Digest

Aligning high-end branding with performance-driven design.

Bridging Branding & CRO

Vogue’s editor-in-chief asked for our lead-generation pages to better reflect the Architectural Digest brand. I created designs that elevated visual consistency while maintaining key SEO and CRO elements. The result impressed the Conde Nast team and improved conversion rates.

Challenge

Meld an established, high-end brand identity with lead generation article pages that covert correctly. Our previous article pages did not align with the brand, and a certain editor-in-chief of Vogue wanted a redesign ASAP.

Approach

I worked with the brand stakeholders to ensure their style guides were incorporated in all designs.

Outcome

The crew at Conde Nast approved of the new design style, and we were able to push those changes into production and save our partnership deal.

My Designs: Hub Page


My Designs: Article Page

Challenge

Meld an established, high-end brand identity with lead generation article pages that covert correctly. Our previous article pages did not align with the brand, and a certain editor-in-chief of Vogue wanted a redesign ASAP.

Approach

I worked with the brand stakeholders to ensure their style guides were incorporated in all designs.

Outcome

The crew at Conde Nast approved of the new design style, and we were able to push those changes into production and save our partnership deal.

Other Work

MarketWatch Guides

Home Solutions

Architectural Digest

USA Today

This Old House

Automoblog

Collab For Children

Mobile & Native Apps

IL Connect App

AI-Driven Prototyping: Faster Design, Smoother Handoffs