This Old House

This Old House

Refreshing a trusted brand with a modern structure and engaging design.

Redesigning Local & National Pages

I redesigned This Old House’s local and national site pages, improving the information architecture to help users find what they need quickly. The result: a cleaner, more engaging browsing experience that kept readers on-site longer.

Challenge

Users were clicking off of our article pages on This Old House too quickly.

Approach

I updated our designs to be more modern, eye-catching, and trustworthy.

Outcome

Reached 80% scroll depth by improving information architecture

My Designs:


Local-Specific Options


Black Friday Page

Challenge

Users were clicking off of our article pages on This Old House too quickly.

Approach

I updated our designs to be more modern, eye-catching, and trustworthy.

Outcome

Reached 80% scroll depth by improving information architecture