MarketWatch Guides

MarketWatch Guides

Driving measurable results with bold design experimentation.

10% Conversion Rate Lift

For MarketWatch Guides, I redesigned the lead-generation pages using a bold neo-brutalist style. Through A/B testing, the new design boosted conversions by 10% while giving the site a modern, finance-focused aesthetic.

Challenge

We wanted to update our hub & articles pages in our finance category to a more updated design, while also improving our conversion rates.

Approach

I implemented a modern, Neo-brutalist style and improved our information architecture to make CTAs more eye-catching and user-friendly.

Outcome

Once tested, this updated design actually beat our old designs with a 10% increase in conversion for the pages tested.

My Designs:



Challenge

We wanted to update our hub & articles pages in our finance category to a more updated design, while also improving our conversion rates.

Approach

I implemented a modern, Neo-brutalist style and improved our information architecture to make CTAs more eye-catching and user-friendly.

Outcome

Once tested, this updated design actually beat our old designs with a 10% increase in conversion for the pages tested.

Other Work

MarketWatch Guides

Home Solutions

Architectural Digest

USA Today

This Old House

Automoblog

Collab For Children

Mobile & Native Apps

IL Connect App

AI-Driven Prototyping: Faster Design, Smoother Handoffs