USA Today

USA Today

Helping a major news outlet drive more engagement through modern lead-gen sites.

Modernizing News Lead Generation

I partnered with the Principal Designer at USA Today to design new lead-generation sites. My focus was on optimizing conversion paths, aligning with brand standards, and ensuring a user-friendly experience that supported their business goals.

Challenge

We needed to build lead-generation pages that satisfied our SEO stakeholders as well as USA Today

Approach

I worked with the principal designer at USA Today to make sure all our new widgets matched the brand standards.

Outcome

I built a great working relationship with that client, and delivered a site that exceeded expectations

My Designs:

Challenge

We needed to build lead-generation pages that satisfied our SEO stakeholders as well as USA Today

Approach

I worked with the principal designer at USA Today to make sure all our new widgets matched the brand standards.

Outcome

I built a great working relationship with that client, and delivered a site that exceeded expectations

Other Work

MarketWatch Guides

Home Solutions

Architectural Digest

USA Today

This Old House

Automoblog

Collab For Children

Mobile & Native Apps

IL Connect App

AI-Driven Prototyping: Faster Design, Smoother Handoffs