Brand Identity & Redesigns

Brand Identity & Redesigns

Adapting to the ever-changing project. See how I managed a project with alternating stakeholders and a shifting brand identity.

Challenge

A number of stakeholders had opinions on the direction of our new lead-generation website.

Approach

I led a meeting for us to settle on our brand identity, and then gave stakeholders options based on the brand identity.

Outcome

The process of building this brand became easier, and we were able to fall back on the brand identity when necessary.

Iterating on Brand Identity
Design System
Other Iterations

Challenge

A number of stakeholders had opinions on the direction of our new lead-generation website.

Approach

I led a meeting for us to settle on our brand identity, and then gave stakeholders options based on the brand identity.

Outcome

The process of building this brand became easier, and we were able to fall back on the brand identity when necessary.

Other Work

MarketWatch Guides

Home Solutions

Architectural Digest

USA Today

This Old House

Automoblog

Collab For Children

Mobile & Native Apps

IL Connect App

AI-Driven Prototyping: Faster Design, Smoother Handoffs