Brand Identity & Redesigns
Brand Identity & Redesigns
Adapting to the ever-changing project. See how I managed a project with alternating stakeholders and a shifting brand identity.
Challenge
A number of stakeholders had opinions on the direction of our new lead-generation website.
Approach
I led a meeting for us to settle on our brand identity, and then gave stakeholders options based on the brand identity.
Outcome
The process of building this brand became easier, and we were able to fall back on the brand identity when necessary.
Iterating on Brand Identity
Design System
Other Iterations
Challenge
A number of stakeholders had opinions on the direction of our new lead-generation website.
Approach
I led a meeting for us to settle on our brand identity, and then gave stakeholders options based on the brand identity.
Outcome
The process of building this brand became easier, and we were able to fall back on the brand identity when necessary.
Other Work
Iterating on Brand Identity
Design System
Other Iterations